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Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads. If I don't benefit from spreading it, why should I spread it? I won't. If you don't benefit from your users spreading the idea, it might spread, but it won't help you much. So both elements have to be present.
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Posted by
thejenn
1 day 11 hours ago
(http://www.hyperlocalblogger.com)
Category: Marketing & Sales |
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I thought it would be fun to ask for input into the top business books for 2008. So I polled people on the social media site Twitter, and chose 10 responses. While not all books were new to 2008, they certainly look to be valuable. Without further delay, here are the Smallbiztrends Readers' Choice Nominees for 10 Best Business Books, 2008 edition.
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If you already know these things, you're well ahead of the curve. Otherwise, you're wasting a ton of your development time.
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Part of your content strategy should be syndicating or publishing your content in multiple places online. The more places you can use the same piece of content, the more return you’ll get for your effort. Here are some places to consider...
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Jeffrey Selin writes, "For many of us heavily invested in eCommerce, the official economic recession of 2008 has one positive spin: it bolsters and quickens our culture’s direction online. We are increasingly moving to the Web not just for product research, but actual browsing and buying. This year, more shoppers are comfortably online for all the reasons we expect: 24/7 access, no lines, gas prices, convenience."
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Brian Solis writes, "It’s official. We’re in a recession. Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We’re only human after all; of course everything affects us personally and emotionally. Fear is not a catalyst for productivity however."
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Finding hope in hard times can be difficult. The following is a success story for a small-town musician, Justin Vernon, who finds a following and career growth through the web.
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Small businesses are getting hit with another aftershock of the credit crisis: Customers who are delaying payment of their bills for weeks or months. The growing wave of late payers is hurting many companies that were already reeling from the economic crisis themselves. It's also damaging healthy companies.
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If user acquisition is the first problem startups face, the second is getting those users to continue to come back and be active on the site. After all the time, money and effort spent to get new users to register, online startups have to go one step further to find ways to turn new users into active members. While there are more than a few methods of motivating users to come back, this post focuses on direct contact. Specifically we’ll be talking about email.
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Building a web based business is more than just selling a product or service or even just getting a paycheck. Like any business, you need the customer to survive. Those that can direct their efforts into providing what the customer wants and needs find that they have more customers to please. While these are by no means everything you need to do to get the sale, implementing these four tips will go a long way to convincing your potential customers to become long-term customers.
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One year after YouTube, the online video powerhouse, invited members to become "partners" and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.
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With economic pressure weighing you down, you’re more than likely looking for ways to cut costs without laying employees off the week before Christmas. Here are a few ideas.
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Fellow Toastmaster Jim Nudelman has a simple 4-step process for writing an Elevator Pitch - a 10-15 second focused introduction of your "value proposition" that can be given in an elevator when someone asks, "tell me about yourself." Jim is an experienced National Sales Trainer, so he should know something about putting your best foot forward to capitalize on a brief window of opportunity.
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Several years ago I purchased Brian Tracy's Breaking the Success Barrier audio program. It is the one program that I review frequently. One of the sessions contains valuable advice on how to use economics to create a more desirable product or service offering. The answer is not to work harder, but to get more value out of what you produce. In the process you create demand for your product. Here are the important lessons from Brian Tracy's principles of economics for entrepreneurs.
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No matter how bleak the headlines may be, people are still buying--millions of them. Even in the Great Depression, roughly 75 percent of the work force was employed. Salespeople were selling them homes, suits, travel, chess sets and lawn furniture. Yes, many salespeople hung their heads low. Many more washed out of the business. But the ones who got smarter as the going got tougher still took home commission checks. Nothing was going to stop them.
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Marketing firms are doing lots of hiring. That makes us think that as economic pressure builds, companies are budgeting more for outsourced marketing services to push harder for what customers they can find. Social networking companies are making a lot of hires. Growth in the sector has been strong in terms of traffic, but most analysts suspect the sector is having a hard time monetizing. Maybe these companies know something about their business that the rest of us don't. Recommendation technologies are on the chart for hires as well. Recomme
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