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-   -   Doubt About Google Adword Keyword Research Tool ? (http://www.smallbusinessbrief.com/forum/showthread.php?t=36038)

MRchamps 3rd October 2010 09:53 AM

Doubt About Google Adword Keyword Research Tool ?
 
Hi All !

I am having big doubt about keyword research by using google adword keyword research tool !

Please give me your valuable suggestion !

When we search any keyword in Google Adword keyword research tool, it shows result for competition, global search volume, local search volume and other....

My doubt is - competition column represent the Advertisers competition OR
Natural Search (organic competition) !

If it shows Advertisers competition, then why we use that result for natural search !

Also suggest me good keyword research tool !

Thanks.

Logan 3rd October 2010 11:42 AM

You understand correctly, and you wouldn't although the amount people bid for ppc can correlate with serp competition. For competition related to organic you want to go by an exact quote search to determine how many pages in the index have that phrase. Wordtracker will do this for you, or you can do it doing a search for you. I also look at exact quotes in title and allinanchor

To gauge popularity of a keyword, I run an adwords campaign to directly test based on impressions

To research competition, I do advance searches using google and quotes for the exact keyword phrase. I'll use wordtracker also for this and their KEI index when going through a lot of different keywords.

MRchamps 3rd October 2010 12:44 PM

Quote:

Originally Posted by Logan (Post 127779)
You understand correctly, and you wouldn't although the amount people bid for ppc can correlate with serp competition. For competition related to organic you want to go by an exact quote search to determine how many pages in the index have that phrase. Wordtracker will do this for you, or you can do it doing a search for you. I also look at exact quotes in title and allinanchor

To gauge popularity of a keyword, I run an adwords campaign to directly test based on impressions

To research competition, I do advance searches using google and quotes for the exact keyword phrase. I'll use wordtracker also for this and their KEI index when going through a lot of different keywords.

Hi thanks for reply !
So as you said you refer google adwords local & global search volume for keywords monthly searches and use advance searches using google and quotes for the exact keyword phrase for competition, use word tracker also for it.

How you do advance searches using google and quotes for the exact keyword phrase for competition and how you use word tracker for that also !

Please elaborate your answer with one example!

Thanks.

Logan 3rd October 2010 01:02 PM

Let's say I wanted to target the keyword [search engine optimization]

I would do a search in google for ["search engine optimization"]

It's as simple as putting quotes at the beginning and end of your search query

Then you look at how many results google says it has. In my case google says 26,300,000 results. That means that is the number of pages in google that have that exact keyword phrase. We consider that the competition in regards to organic optimization ... how many other pages have that exact keyword as the thought pattern is that you can outrank anyone without the keyword on their page. Taking it a step farther. You can search of those pages with that keyword exactly in the title of pages by adding [allintitle:] to your search query

[allintitle:"search engine optimization"]

of those 26,300,000 results 926,000 have that exact keyword in the title tag.

The lower the # of results, the fewer number of pages in google with that keyword phrase and the more likely you will rank better.

Do a search for [allintitle:"search engine optimization companies"] now the number of results is down to 2170. The longer the keyword phrase, the less competition, and the more qualified the visitor will be.

Wordtracker has a free 7 day trial, you have to subscribe. But basically, it does all the above calculations for you and puts it into a ratio they call KEI.

MRchamps 3rd October 2010 01:12 PM

Quote:

Originally Posted by Logan (Post 127781)
Let's say I wanted to target the keyword [search engine optimization]

I would do a search in google for ["search engine optimization"]

It's as simple as putting quotes at the beginning and end of your search query

Then you look at how many results google says it has. In my case google says 26,300,000 results. That means that is the number of pages in google that have that exact keyword phrase. We consider that the competition in regards to organic optimization ... how many other pages have that exact keyword as the thought pattern is that you can outrank anyone without the keyword on their page. Taking it a step farther. You can search of those pages with that keyword exactly in the title of pages by adding [allintitle:] to your search query

[allintitle:"search engine optimization"]

of those 26,300,000 results 926,000 have that exact keyword in the title tag.

The lower the # of results, the fewer number of pages in google with that keyword phrase and the more likely you will rank better.

Do a search for [allintitle:"search engine optimization companies"] now the number of results is down to 2170. The longer the keyword phrase, the less competition, and the more qualified the visitor will be.

Wordtracker has a free 7 day trial, you have to subscribe. But basically, it does all the above calculations for you and puts it into a ratio they call KEI.

Hey Thanks for your reply, it will help me lot !
Thanks a lot!

Tiggerito 4th October 2010 04:48 AM

I believe some people consider high competition in the AdWords Keyword Tool as a good thing.

If advertisers are spending money on it then it probably is a good generator of revenue, so worth targeting.

Social-Media 4th October 2010 12:39 PM

Quote:

Originally Posted by MRchamps (Post 127774)
Hi All !

I am having big doubt about keyword research by using google adword keyword research tool !

Please give me your valuable suggestion !

When we search any keyword in Google Adword keyword research tool, it shows result for competition, global search volume, local search volume and other....

My doubt is - competition column represent the Advertisers competition OR
Natural Search (organic competition) !

If it shows Advertisers competition, then why we use that result for natural search !

Also suggest me good keyword research tool !

Thanks.

It is advertiser competition. And you should NOT use it for organic competition.

Use the tool for keyword research. Then if you want to know organic competition go to Google and do searches for:

intitle:"my keyword phrase" (shows # sites with exact phrase in title)
inurl:"my keyword phrase" (shows # sites with exact phrase in URL)
intitle:"my keyword phrase" inurl:"my keyword phrase" (shows #sites with exact phrase in both title and URL)

allintitle:my keyword phrase (shows # sites with all keywords in phrase somewhere in title, not necessarily same order)
allinurl:my keyword phrase (shows # sites with all keywords in phrase somewhere in URL, not necesarily same order)
allinanchor:my keyword phrase (shows # sites with back links that contain all keywords in search phrase somwhere in the anchor text, not necessarily in order)

These will give you a MUCH better picture of the organic competition. Just because you search for my keyword phrase or "my keyword phrase" and get back millions of results does NOT mean it's competitive. The majority of those sites many only contain some of the keywords form the search phrase or may have simply mentioned the exact phrase in passing. They are likely not trying to rank for that phrase.

But sites that have that EXACT phrase in the title, in the URL, in the title and URL... or all of those keywords from the search phrase somewhere in the title, URL, or link text... are likely TRYING to rank for that phrase. These are your "real" competitors.

MRchamps 4th October 2010 12:59 PM

Quote:

Originally Posted by Social-Media (Post 127865)
It is advertiser competition. And you should NOT use it for organic competition.

Use the tool for keyword research. Then if you want to know organic competition go to Google and do searches for:

intitle:"my keyword phrase" (shows # sites with exact phrase in title)
inurl:"my keyword phrase" (shows # sites with exact phrase in URL)
intitle:"my keyword phrase" inurl:"my keyword phrase" (shows #sites with exact phrase in both title and URL)

allintitle:my keyword phrase (shows # sites with all keywords in phrase somewhere in title, not necessarily same order)
allinurl:my keyword phrase (shows # sites with all keywords in phrase somewhere in URL, not necesarily same order)
allinanchor:my keyword phrase (shows # sites with back links that contain all keywords in search phrase somwhere in the anchor text, not necessarily in order)

These will give you a MUCH better picture of the organic competition. Just because you search for my keyword phrase or "my keyword phrase" and get back millions of results does NOT mean it's competitive. The majority of those sites many only contain some of the keywords form the search phrase or may have simply mentioned the exact phrase in passing. They are likely not trying to rank for that phrase.

But sites that have that EXACT phrase in the title, in the URL, in the title and URL... or all of those keywords from the search phrase somewhere in the title, URL, or link text... are likely TRYING to rank for that phrase. These are your "real" competitors.

Hey Thanks for reply!
I like you answer, but don't you think its very time consuming process, if i want to select 25 keyword out of 100, then i have to do all stuff manually!
Do you know any tool which will help me for fast keyword selection
Thanks.

MRchamps 4th October 2010 01:02 PM

Quote:

Originally Posted by Tiggerito (Post 127831)
I believe some people consider high competition in the AdWords Keyword Tool as a good thing.

If advertisers are spending money on it then it probably is a good generator of revenue, so worth targeting.

Hi !
I am totally agree with you !
You also follow this strategy, R you tried it before?

Tiggerito 5th October 2010 08:48 AM

I include adwords competition data in some of my formulas to help me sort keywords.

There is so much leeway in the accuracy of the data provided that everything has to be taken with a pinch of salt. So I just use it as part of my tool set to help me get the feeling for the best phrases to target.


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