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MarketingDoctor 21st May 2014 01:54 PM

Marketing Mistakes 101: Projecting Personal Preferences
Dennis, you may not choose to download and use an app, but it's always high-risk to project your personal preferences and tastes onto your target audience. It's one of the most common mistakes that small business owners make, in fact, when it comes to marketing and advertising.

Market Research is always the #1 component in the Marketing Mix for very good reasons. :D

DFWattorney 28th May 2014 11:08 AM

For local businesses local SEO is very important, if you market yourself online. If you are a storefront-type business, like a retail store or a restaurant then it's fairly easy to build an identity through getting yourself on review sites and pushing people to give reviews. If you offer a service where you don't have high traffic or a visible storefront to generate reviews then your SEO work is far more difficult and far more important. If you're not on the first page of SERP or the map then you're going to have a hard time generating business, especially in industries where people look first for a local contact number rather than DIY or informational pages.

Russl02 30th May 2014 12:55 AM

As you operates your business locally and is small so SEO is the best option for it. You can add local business listing and social media marketing with content marketing. Webdesign and development company like xplotica now days offers this service.

Mark Bates LS 13th June 2014 01:30 PM

I agree. A lot of people do searches a simple as "bakery in Portland" every day, and are not very likely to go very far down that search list.

hulian 14th June 2014 03:16 PM

quality content is the way to go
Having a local business needs quality content for your main website, before you put it on your main website read over it to make sure it grabs you, because if it grabs you, it will grab customers also.

if you have the company do your content marketing make sure they don't spin the articles that is on your main website leave them articles along. Tell them to make a separate article to spin from, You don't won't no B.S with your money site.

websiteteacher 21st June 2014 02:54 AM


Originally Posted by MarketingDoctor (Post 211328)
You say that yours is a small bakery. That implies local focus freshly-baked bread and pastries, cakes and cookies, etc, baked right there on the premises.

Bakeries are ALL about the customer experience the sights, sounds, smells, tastes (especially the tastes and smells!)

Why wait for prospects to wander online and search for local bakeries? Instead, build on that all-important customer experience and get them sharing the good news and how they feel about it and you with their friends?

Set up a facebook page for your business and encourage visitors to your page to join your facebook group in order to receive special offers and members-only deals.

Facebook pages really only promote likes and by facebook's own admission, no more than 16% of your "likers" will receive your notifications. But all of your facebook group members receive notifications from you. It's a quick, easy and FREE way to have your own membership system!

Build yourself a customer loyalty program, too. Reward regular, repeat BUYERS and SHARERS with extras (discounts are dangerous value adding is much better and more profitable).

Most of all, focus on giving the best possible customer experience every time they come into your store.

That kind of emotional bonding and sharing of how they feel about you and your products and the total experience will far outperform any amount of expensive, ever-changing SEO. And the ROI will be fast, measurable and profitable. :D

Once you feel in control of your facebook group and page, think about Pinterest for lead generation and promotion. Photos of delicious cakes and pastries, desserts, etc, all superbly presented, cast a powerful emotional appeal without words. People can almost smell and taste them, and will share your photos happily.

You can then think about a mobile app a simple one, with push notifications for sending special offers on quiet days, just before lunch time or dinner time as the next step in your promotional and customer fulfilment system.

Share recipes and presentation ideas, last-minute tips and instructions for kids' party snacks, etc etc etc your facebook page, group and Pinterest account are perfect, fast-response, widely shared ways to promote limited-time offers and keep your business top-of-mind with your target audience.

Hope this helps. :wave2:

Such a great tip! I think it can be way better than SEO (do people do an internet search for bakeries? I'm asking, because I don't do it). Or maybe, a small SEO campaign can be helpful, but don't promote on keyword phrases like "bakery [where your business is]" but only on your business name? I'm just thinking out loud.

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