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sannwood 14th September 2007 12:11 PM

Video, PC Gaming And CRM Small Business
The folks over at Entellium have a brand new outlook for small business software. . . .


Eighty percent of employees under the age of 34 have had experience with video or PC gaming. The average salesperson is between the ages of 25 and 35 - competitive, fast-moving and risk takers attributes found in gaming that sales reps also desire in business software.
Paul Johnston, President and CEO of Entellium, was a recent guest on The Small Business Trends Radio Show. Paul's interview was full of insights regarding the attributes of success and the parallels between gamers and sales reps.

It was really insightful to hear of their findings with regards to the research they've conducted to develop their new small business software. Best of all, Paul was inspired to conduct the research by watching his child achieve success at gaming.

Click here to find out what Entellium has discovered.

EJMalyn 14th September 2007 10:24 PM

What a great approach to using gaming habits as a business tool...very impressive, as well as Paul's insights. Great listening!

stillwagon428 19th September 2007 11:07 AM

Very interesting show. I liked hearing the similarities he points out between gamers and successful employees. Most times people only refer to gamers in a negative way, I liked hearing his positive spin.

Wilks_eye 26th September 2007 09:19 AM

Now I wonder what possible application this can come to? What kind of business software?

Just saying that "business software that can be designed - to create success" is not enough for me. Im looking forward to some follow-ups to this event and article.

sannwood 4th October 2007 11:28 AM

Wilks eye,
Follow the link in the original post.

There is a free audio podcast interview with Paul Johnston, President and CEO of Entellium, that contains the information you're looking for. Listen on your computer or download for your iPod.

To answer your question: What kind of business software? CRM software. Entellium's CRM software name? Rave CRM.

Click here for more information. Thanks!

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