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Robert 11th April 2007 04:14 PM

It's What You Say AND How You Say It
Diane Aull (aka Torka), has a new post up today you'll want to check out...

It's What You Say AND How You Say It
Are you and your customers speaking the same language? Here's how your choice of words in your web copy can affect your website's perceived relevance, and (ultimately) your sales."

So, are you speaking your customers' language on your site?

Steve Hoffacker 18th April 2007 06:41 PM


Good story. I would add that a large part of what someone says is "visual." Often the flash or other graphics on the webpage are distracting or counterproductive. I have exited more than one website because the graphics got in the way of my understanding the written message or because the site was too slow to load. Photos that depict images not consistent with the message or the site lose me quickly also.


zoobie 19th April 2007 05:22 PM

Thanks for that, Diane! It was a good read. :thumbsup2

dreammars 14th June 2007 06:55 PM

That you for this ideal. That is good.

Idea Guy 19th June 2007 11:36 AM

Wow this is brilliant one.. Nice one Robert and to Diane too...

torka 20th June 2007 10:40 AM

Aw, shucks. I'm blushin' over here.

Thank you all for your kind remarks. :)


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