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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: Steve Hoffacker
Forum: General Search Engine Marketing Information 18th July 2007, 06:23 PM
Replies: 1
Views: 2,289
Posted By Steve Hoffacker
Simon, It's human nature to want things done...

Simon,

It's human nature to want things done in the easiest or simplest way possible, and often people are willing to pay a reasonable amount for a service that simplifies their life or business....
Forum: Print Advertising 26th June 2007, 06:33 PM
Replies: 3
Views: 3,690
Posted By Steve Hoffacker
Linda, Just noticed your post. How true....

Linda,

Just noticed your post. How true. Maybe that's whay no comments have been posted. Taglines, slogans, colors, graphics, and fonts all combine to emphasize the logo and punctuate the brand....
Forum: Copywriting 18th April 2007, 06:41 PM
Replies: 5
Views: 4,524
Posted By Steve Hoffacker
Diane, Good story. I would add that a large...

Diane,

Good story. I would add that a large part of what someone says is "visual." Often the flash or other graphics on the webpage are distracting or counterproductive. I have exited more than...
Forum: Trade Shows, Conferences & Expos 12th April 2007, 09:26 PM
Replies: 25
Views: 13,988
Posted By Steve Hoffacker
I see a lot of responses about generating...

I see a lot of responses about generating traffic, but what I don't see is what to do with the traffic when they arrive. What I typically see at the trade shows I attend are displays, gadgets,...
Forum: Print Advertising 12th April 2007, 09:05 PM
Replies: 9
Views: 8,646
Posted By Steve Hoffacker
Quite true. The print ad needs to sell but not...

Quite true. The print ad needs to sell but not the product. It needs to sell the action - website visit, resume or application faxed or emailed, phone call, or whatever. When limited to just what we...
Forum: Direct Mail 12th April 2007, 06:49 PM
Replies: 2
Views: 2,933
Posted By Steve Hoffacker
You can call it the "Toast of (name of city)...

You can call it the "Toast of (name of city) Awards" or if you can come up with a catchy acronym like the Addy, Espy, Tony, etc. you can call your award that. Of course there's "Best of" and other...
Forum: Sales 11th April 2007, 09:27 PM
Replies: 6
Views: 2,715
Posted By Steve Hoffacker
I think you're right about working to preserve...

I think you're right about working to preserve your "20%" base and maintain it. Also, there's no reason to assume that some of your lost clients will be from that group - especially if you are making...
Forum: Sales 11th April 2007, 09:16 PM
Replies: 6
Views: 2,259
Posted By Steve Hoffacker
What any business needs is a way of keeping track...

What any business needs is a way of keeping track of their customers, leads, and contacts. There needs to be some sort of system. Depending on what someone is comfortable with and what they learned...
Forum: Direct Mail 11th April 2007, 08:24 PM
Replies: 8
Views: 5,571
Posted By Steve Hoffacker
Lane, There's absolutely no way you can be...

Lane,

There's absolutely no way you can be aware of the quality of those names. When was the last time the list was purged or updated? How many of the names are complete with all the address,...
Forum: General Offline Marketing 27th March 2007, 08:45 PM
Replies: 3
Views: 1,497
Posted By Steve Hoffacker
oceanline, Yellow Page ads can be effective...

oceanline,

Yellow Page ads can be effective but it depends on your product, your audience, and how your customers normally search for you. If you are a B2B seller of services or products, Yellow...
Forum: Sales 21st March 2007, 10:13 PM
Replies: 1
Views: 2,188
Posted By Steve Hoffacker
Linda, Along with that is the distinction...

Linda,

Along with that is the distinction between benefits and features. Far too many people tout a list of features that their product does and expect that the potential customer will understand...
Forum: General Small Business Issues 20th March 2007, 07:30 PM
Replies: 10
Views: 4,663
Posted By Steve Hoffacker
Linda, It definitely depends on the type of...

Linda,

It definitely depends on the type of business and whether customer or client visitations are involved. Employees isn't the primary issue unless you have more than a handful. The real...
Forum: Direct Mail 20th March 2007, 05:59 PM
Replies: 26
Views: 7,918
Posted By Steve Hoffacker
Bright Future, You mention that you...

Bright Future,

You mention that you purchased a targeted list, but you didn't say what your message was or what you are offering. In addition to a large mass mailing being a shotgun approach -...
Forum: New Member Introductions 20th March 2007, 05:39 PM
Replies: 3
Views: 845
Posted By Steve Hoffacker
Hello And Introduction

Hi everyone,

I'm Steve Hoffacker from South Florida and I serve small businesses with my sales and marketing strategies consultancy. I look forward to many lively discussions and thank you for...
Showing results 1 to 14 of 14

 
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