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Old 5th December 2006, 01:44 AM   #8

Join Date: Jun 2004
Location: Colorado
Posts: 8,048

Based on my own experiences with ugly sites, the 'trust' factor conveyed is important. I am sure value is also as mentioned, but a pretty site that doesn't convey trust and value is at a disadvantage versus an ugly site that does. I think the important thing to realize is that people don't buy 'because' of the design but many of the factors mentioned. If you have these factors "other than design", people will still have a propensity to buy. Based on my experiences plain/simple/ugly can convey just as much trust versus a superjazzed design... at the sametime a superjazzed design can also communicate lack of trust/value/etc.

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