Thread: List Sources
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Old 10th January 2007, 09:21 AM   #1
mattsweb
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Join Date: Dec 2006
Location: Minneapolis, MN
Posts: 43
Default List Sources

As they say in direct mail, it's all about the list. You could have a great message on a cool mailer but without the right list of people, you won't hear much.

In the real estate world, agents segment their potential clients in a lot of different ways: geographic area, age, income, interest group, first time buyers, retiring, military families, etc, etc, etc... That means scouring the web and other sources to find lists of people that fit the profile.

My buddy is in the mortgage business and is looking a certain kind of prospect:
Likely candidate for refinancing
Has had trouble getting a loan elsewhere
First time home buyers
Young families

Any ideas on where I could find useful lists for him? Where do you go for your lists?

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