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Old 12th January 2007, 10:47 AM   #5
Thx4yrtym
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Join Date: May 2006
Location: South Bend, IN
Posts: 65
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Old Welsh Guy,

Absolutely totally agree!

If more business owners understood this they would be so much better off.

I've found it interesting how so many business people are actually repulsed by the notion that they are a salesman. They actually despise the term.

I have always thought of the process as helping people buy instead of selling something. Selling suggests pushing and no one likes to be pushed. Helping them buy on the other hand is leading. It's a teaching process. As you said , make the customer understand how and why they will benefit from your product AND eliminate all of their fears.

The customer's fears are just as important as the sales person's .

Eliminate their fears and help them understand the benefits ( how your product solves a problem for them ) and the result is logically a sale.

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