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Old 25th January 2007, 05:05 PM   #1
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Search Engine Guide Blogger

Default Stop Putting The Cart Before The Horse With Social Media

Authored by: Jennifer Laycock

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As best I can figure it, the search marketing world has gotten so internally focused that they're losing the ability to look at things from the traditional business perspective. They're finding things that work (and work extraordinarily well) within the realm of their own businesses and they're having a hard time understanding why those same tactics aren't going to translate to success for most of the folks looking to them for advice.

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