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Old 1st February 2007, 11:34 AM   #1
esearing
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Join Date: Sep 2005
Posts: 148
Default Adwords Content Network Boost For New Ads

I have noticed a strange phenomenon on Adwords. When I create a new ad it will recieve a heavy hit on the google content network within two days. Then it goes to a low volume pace which is probably based on some value algorithm to google. It appears they give new ads a huge advantage over older ones.

Example: I created a new ad on Jan 23rd and had over 100,000 impressions by Jan 25. Over the next few days I had less than 200 impressions per day.

I added some variations to my ads on Jan 31 and saw an immediate rise in impressions (11,000+) by noon on Feb 1.

I did not change my budget or keywords dramatically. And since this is the content network rather than the search network I can only assume google is giving favoritism to new ads.

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