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Old 11th April 2007, 04:14 PM   #1
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Join Date: May 2004
Location: Houston, TX
Posts: 3,463

Default It's What You Say AND How You Say It

Diane Aull (aka Torka), has a new post up today you'll want to check out...

It's What You Say AND How You Say It
Are you and your customers speaking the same language? Here's how your choice of words in your web copy can affect your website's perceived relevance, and (ultimately) your sales."

So, are you speaking your customers' language on your site?

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