View Single Post
Old 19th January 2017, 12:23 PM   #5
SARubin
Member
 
SARubin's Avatar
 

Join Date: Jan 2017
Location: New Hampshire, USA
Posts: 14
Default

I think your website looks good. Easy on the eyes, and easy to navigate.

Although, as a copywriter one thing that hit me right away was the "BENEFITS OF CHOOSING US" box. It's listing "features" more than "benefits."

A feature is what you do... A benefit is what it's going to do for me.

Here's a couple examples for you. From your home page:

"Same-day and next-day service arrangements" (feature)
"which means your home can be professionally cleaned before you go to bed tonight." (benefit)


"Specialized detergents and high-end equipment." (feature)
"which means we can eliminate even the worst messes, for you." (benefit)


Of course, I don't know who your clients are, so you would need to do a little research to determine what benefits they desire. Then adjust your copy accordingly.

But these are a couple basic examples of the difference between features and benefits.

Hope this helps.

All the best,
SARubin

SARubin is offline   Reply With Quote