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Old 22nd September 2008, 05:47 PM   #6

Join Date: Sep 2008
Posts: 1
Thumbs up RE: Landing Page Optimization

The following are several ways which you can increase the conversions of your landing page.

* Do research.
Build your landing to speak to your ideal visitor. Keep everything the page geared toward that ideal visitor. A landing page trying to capture a broad spectrum of visitor attention is destined to get a lower conversion rate.

* The headline is important.
Your landing page headline is perhaps the most important marketing message your landing page can have. You can be guaranteed that almost every visitor will read your headline, even if they read nothing else. Grab their attention with the headline.

* Match the landing page to your AdWords Ad.
Having your keyword in the landing page headline will get the visitors attention. It will tell the visitor the page is relevant to what they searched for. This will increase you chances of the visitor remaining on your page and reading the rest of your sales copy, and converting.

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