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Old 3rd October 2010, 11:42 AM   #2
Logan
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Join Date: Jun 2004
Location: Colorado
Posts: 8,046
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You understand correctly, and you wouldn't although the amount people bid for ppc can correlate with serp competition. For competition related to organic you want to go by an exact quote search to determine how many pages in the index have that phrase. Wordtracker will do this for you, or you can do it doing a search for you. I also look at exact quotes in title and allinanchor

To gauge popularity of a keyword, I run an adwords campaign to directly test based on impressions

To research competition, I do advance searches using google and quotes for the exact keyword phrase. I'll use wordtracker also for this and their KEI index when going through a lot of different keywords.

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