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Old 5th August 2008, 05:10 PM   #29
ksmith6115
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Join Date: Aug 2008
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My experience has been you need something to capture the attention of the attendees to make them want to at least stay at your booth.

What usually work are freebies; however, the at the end of the day, they are usually inundated with various promotional items.

We had a real estate company hire a caricaturist at their booth. It worked great because the attendee received something out of the ordinary with the company's logo and contact information on the sketch.

An added bonus were the people who stood around and watched the artist. This gave the trade booth operator more time to pitch his products/ideas.

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