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Old 7th July 2007, 10:38 PM   #3
torka
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Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
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Actually, I think knowing your audience is Rule #1. Yes it's important to know your competition, but frankly you can get by without any competitive analysis if you have a deep enough understanding of your target audience. On the other hand, even if you know the competition inside and out, if you don't understand the people you're trying to sell to, you're up the proverbial creek without the proverbial paddle.

IMO, this is where a lot of small businesses go wrong. They spend too much of their energy on "beating the competition" and neglect "understanding and satisfying the customer."

--Torka

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