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Old 10th June 2010, 11:50 AM   #5
SmallBizShift
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Join Date: May 2010
Location: Minneapolis, MN
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Having a blog is extra work, but it's a good way to display your expertise, and gain links from other sites.

I usually recommend companies do not start a separate blog (such as at blogspot), but place the blog directly on their website, ie yourcompany.com/blog or yourcompany.com/news.

If you use an external blog, you lose much of the benefit that can come from people linking to the posts.

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