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Old 12th November 2008, 10:24 AM   #6
bdorland
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Join Date: Feb 2008
Location: Olathe, KS
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Thanks for your comment Junior.

The real key here is that mostly all on-page optimization techniques (except for keyword integration within content, fed through CMS) will require that a site owner dive into their site's code, and therefore requires some level of web/technical expertise. Most marketers don't have that expertise, hence the DIY title.

I'll save the minimally technical on-page techniques for another article...

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