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Old 3rd June 2010, 04:10 PM   #1
Small Business Brief
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Join Date: Jan 2010
Posts: 534
Default Merchants Push Sales Through Social Media

After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts.

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  2. How to Target Social Media Influencers to Boost Traffic and Sales We’ve seen on several marketing programs that the percent of incremental unique visitors to a site from shared links more than doubled when the names of the top sharers where...
  3. Facebook: From Marketing Channel to Point of Sale With Shopping Apps Facebook is set to allow developers to create shopping apps directly on merchants’ fan pages. This means that fan pages, which were once mainly marketing channels, can now be used...


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