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Old 11th May 2010, 03:45 PM   #10
cfoservices
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Join Date: Apr 2010
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In addition to the great ideas on this thread I have always seen a business plan get more attention when in the first or second paragraph of the executive summary the author explains what the customer problem is and how their product or service is going to solve it.

Of course you would use this suggestion if you are looking for financing. If you are using your business plan as a working document to help you in your business on an ongoing basis and not for financing then you already know what the customer problem is and how your product or service is going to solve it.

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Michael Barbarita - Next Step CFO - CFO Services
Starting a Business
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