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Old 20th June 2007, 03:35 PM   #3
scottco
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Join Date: Jul 2005
Posts: 35
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Lisa:

If you're talking about website advertising, you might check out the Internet Advertising Bureau (IAB) - iab.net

I haven't been there for a while, so not sure what kind of info along this line they offer for free -- but have in the past provided some reports on standards for this kind of thing.

There are many variables to consider, and several ways to "skin that cat" -- but IAB's site might give you some ideas on some standards.

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