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Old 2nd July 2014, 07:53 PM   #30
SC_Sean
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Join Date: Nov 2013
Location: Venice Beach, CA
Posts: 39

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Testimonials! Oh man, testimonials.

When you can get your own customers to talk about how much they love the experience of shopping at your store, you're able to convince COUNTLESS others that it's a good idea to do the same thing.

It's called Social Proof, and it's a huge part of online marketing (especially social).

I'd develop a program through which you reward customers who evangelize for your brand. Reward people who post cool stuff about your store on Facebook. Hold a contest to see who can come up with most creative or funniest way to talk about how awesome your webstore is. There are a ton of ways to get creative and have people start talking about your brand in a really positive way.

And it works. Well.

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Sean B.
Solid Commerce
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