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Old 13th January 2007, 07:27 AM   #6

Join Date: Dec 2005
Location: Houston, TX
Posts: 29

As the article states, selling is all about perspective. In reality, we're all selling something. Our clothes, cars, book choices, restaurant reviews all communicate something about "you." And the #1 product someone buys is "you." How you approach your Unique Selling Proposition is as varied as there are people on the planet.

If you think of selling as just talking with a dose of enthusiasm and curiousity then you're not really selling. You're having a conversation. So if what you're really saying is that you're afraid to talk to people, then you would probably benefit from reading the classic, "How to Win Friends and Influence People."

Because your fear isn't really about selling.

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