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Old 24th September 2010, 08:06 AM   #27
johnnylew
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Join Date: Jan 2005
Location: Buffalo NY
Posts: 214
Default One more thing to add...

One of the biggest things you can do immediatley to lower your costs and preserve sales is to add "negative keywords"...if you use broad or phrase matching look at your Search Term Query report and start adding those terms that are no where near related to your keyword.

This is by far the secret to lower your costs and will improve all other metrics.

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