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Old 16th September 2014, 11:45 AM   #1
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Join Date: Mar 2005
Location: Dallas, Texas USA
Posts: 250
Default Search Engine Marketing Study: .Com Vs. New GTLD Domain Names

Since the beginning of the Internet, we’ve been mainly using three main Top Level Domains (TLDs) for our websites: .COM, .NET, and .ORG. We typically are used to seeing and using the top three TLDs, and those websites currently make up a majority of what we see in the search engine results pages, such as in Google’s search results. Since January 2014, however, there are literally hundreds of new Generic Top Level Domains (New gTLDs) coming available, and many are already available for registration.

Are .com domain names better to use than a new gTLD domain name for your website?

Recently, I decided to do some real-world tests to see if the new gTLD domain names are “good enough” to use for online marketing efforts, and, more specifically, search engine marketing (PPC). I decided to set up a series of tests to see the results.

In the case of our primary test, we were able to secure two keyword rich domain names: one with the keyword in the domain name, and the other with the keyword in the domain name and in the new gTLD.

We chose these domain names for the primary test:

and we chose brand-related keywords for the second test. We chose these domain names for the second test:

We wanted to make sure that the domain names we chose were very close in nature—but they also presented us with an opportunity to measure the results based on the .com domain name and the new gTLD being used.

The Results
After we ran our Google AdWords campaigns for a specific period of time, it was clear to us, in many aspects, that the .Com outperformed the .Diamonds domain name in certain key areas. However, in other key areas, the .Diamonds domain name performed much better.

Based on the results of our “diamonds” test, it ultimately cost us more to use the .Com in a Google AdWords campaign than it did a .Diamonds domain name. The overall cost was $.43 cents more (the .Com was more expensive).

I've published the full test results, with all of the data, on our site

SEO since 1996, I've been doing internet marketing. I have the experience as an SEO expert, as well.
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