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Old 14th June 2018, 05:33 AM   #2
yettac
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Join Date: Dec 2012
Posts: 28
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UTM Parameters are just a tags that will help you to track the traffic with some additional information in Google analytics. Here is the real example of UTM parameter by considering this blog (I found on quick Google search):

https://www.digifloor.com/?utm_sourc..._campaign=test

Here are the parameters I have used:
  • utm_source=SBIForum
  • utm_medium=link
  • utm_campaign=test

Here utm_source is the only compulsory parameter where are others are optional.

If you want to generate such parameters for your website, just visit this URL and start building such parameters https://ga-dev-tools.appspot.com/campaign-url-builder/

If you still need any help, write here by reply and I will try to explain with more details.

Quote:
Originally Posted by urbansoft View Post
Hi all,


What is UTM parameter tag?. How can we use this tag? or what is the use of this tag?. Anyone have good knowledge in this channel, kindly share your ideas with us.


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