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Old 20th January 2017, 06:23 AM   #5
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Join Date: Oct 2006
Location: Malaga, Spain
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Copywriting is generally used to help create direct mail pieces, web page content (however, if the purpose is promotional you may be preferred to be called a content writer), online ads, email and other internet or television, etc

If you send email offers for example, you would want to consider writing good copy so your client base want to engage with your offer and not feel like they are being spammed.

You make a generous offer of something valuable to your audience and you get them to want to buy from you but not out of pressure but because they enjoy your content and what you are ultimately selling.

It does all start with a bunch of keywords just like most of everything else we drive on the internet, knowing your audience is key.


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