View Single Post
Old 4th August 2017, 01:34 AM   #1

Join Date: May 2017
Location: Pune, India
Posts: 42

Default How Retail Analytics Has Given A New Dimension To Marketing..

Big Data ensures the availability of ample amount of data through several channels, all at our fingertips. An assortment of the quality data and using it for the right purpose is a challenge indeed!
One of the major uses of this assorted quality data is defining the marketing strategies and introducing the right kind of campaigns to your product.

Marketing Campaign Segmentation:
We segregate the customers as per their frequency of purchase, average purchase price, locality from which they belong, accompaniments, categories of their purchase etc. Marketing campaigns can be customized and segmented as per the segmentation of the customers using the above retail analytics data.

read more -

YRC is a Management Consulting Company, especially for the B-C Sector.
YourRetailCoach is offline   Reply With Quote
Register or log in to remove this ad.