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Old 4th February 2011, 08:10 PM   #3

Join Date: Jan 2011
Location: Singapore
Posts: 17

Social media is definitely the way to go moving forward.

Businesses however, especially us small ones, have to understand that SOCIAL MEDIAL = INTERACTIVE MEDIA and not just a free advertising platform. Our campaigns need to be aligned with that though in order for it to be successful.

Here's a link as to how a small business in Ireland has used social media effectively.

KennethLee is offline