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Old 28th February 2014, 11:05 AM   #1
College Girl
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Default New Business Venture Idea

Hey guys,

I have a project for a marketing class in which I have to create a company that is new and fresh, essentially targeting a niche of the market that's virtually untouched. We "receive" $100,000 to start up our company and see which individual can market their company the best and generate the most revenue. I need your input to see if this is a company idea worth pursuing (because I need to win) and if so what would you like to see from the company?

The Idea:

Tired of paying for items? Swap them! This company would be run slightly like eBay to where each person has a profile and a list of items that they want to trade. Individuals would contact each other through the site and come to an agreement as to what would be swapped. For example, a person could swap their iPhone 5 for lets say the new pair of Jordan or a person could swap their surround sound system for a laptop.... OR WHATEVER. The entire concept is to completely swap and never exchange money.


What do you guys think? Would you use the service? Any suggestions to the idea? FEEDBACK WANTED

Thanks,
College Girl

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Old 4th March 2014, 01:01 PM   #2
torka
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As a potential user, here are a few things that would cause me some concern:

- Will there be someone there who has an idem I actually want, in return for the items I want to swap? You either need to have a LOT of people signed up right from the get-go, or you might need to "salt" the swaps at first in order to get the first swaps kicked off and let your advertising/word of mouth carry it from there.

- What security is there that once I've sent my side of the swap away, I'll actually receive the other item? Maybe you have both send their items to a central warehouse where they get matched up and then forwarded on to the correct recipient?

- (Related to the previous point) What is my assurance the item I'm swapping for is in as good a condition as the other party says? I don't want to swap my like-new iPhone for a pair of Manolo Blahniks that were advertised as "only worn once", only to discover that the "one wearing" was apparently on a cross-country hike through ankle-deep mud.

I'm not saying it won't work! In the world of books/music/DVDs you've got services like BookMooch, Bookins and Paperbackswap which show people may be willing to swap, as long as their are some protections/assurances in place.

My

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