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Old 28th February 2014, 11:05 AM   #1
College Girl

Join Date: Feb 2014
Posts: 1
Default New Business Venture Idea

Hey guys,

I have a project for a marketing class in which I have to create a company that is new and fresh, essentially targeting a niche of the market that's virtually untouched. We "receive" $100,000 to start up our company and see which individual can market their company the best and generate the most revenue. I need your input to see if this is a company idea worth pursuing (because I need to win) and if so what would you like to see from the company?

The Idea:

Tired of paying for items? Swap them! This company would be run slightly like eBay to where each person has a profile and a list of items that they want to trade. Individuals would contact each other through the site and come to an agreement as to what would be swapped. For example, a person could swap their iPhone 5 for lets say the new pair of Jordan or a person could swap their surround sound system for a laptop.... OR WHATEVER. The entire concept is to completely swap and never exchange money.

What do you guys think? Would you use the service? Any suggestions to the idea? FEEDBACK WANTED

College Girl

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Old 4th March 2014, 01:01 PM   #2
torka's Avatar

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

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As a potential user, here are a few things that would cause me some concern:

- Will there be someone there who has an idem I actually want, in return for the items I want to swap? You either need to have a LOT of people signed up right from the get-go, or you might need to "salt" the swaps at first in order to get the first swaps kicked off and let your advertising/word of mouth carry it from there.

- What security is there that once I've sent my side of the swap away, I'll actually receive the other item? Maybe you have both send their items to a central warehouse where they get matched up and then forwarded on to the correct recipient?

- (Related to the previous point) What is my assurance the item I'm swapping for is in as good a condition as the other party says? I don't want to swap my like-new iPhone for a pair of Manolo Blahniks that were advertised as "only worn once", only to discover that the "one wearing" was apparently on a cross-country hike through ankle-deep mud.

I'm not saying it won't work! In the world of books/music/DVDs you've got services like BookMooch, Bookins and Paperbackswap which show people may be willing to swap, as long as their are some protections/assurances in place.



Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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