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Old 13th October 2011, 04:22 PM   #1
magazining
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Default Problems In Bringing Clients... How Do You Convince Them?

Hello guys,

I have found the forum by chance but I'm loving reading it. I hope to participate actively from now on.

So, in my case I started an online magazine on a specific niche. It is published in English 5 times per year and so far things have been working on volunteer basis. The magazine is distributed for free hoping to get many readers and to have some incoming from advertising, both in the pdf and html versions of the magazine.

My problem is getting clients. First, as the magazine is distributed internationally, only business with international clients will want to advertise. This said, I've identified several potential clients and have send them an email with the mediakit. I have got few replies and so far only one client. I'm feeling like I'm doing something wrong. For example, on these last months, I've contacted over 50 business and have got very few replies.
One of the main problems is to find the right person to whom address the email. In large companies this is nearly impossible.
I'm a better editor than salesman but can't afford one. Any ideas of how I can start bringing some clients will be more than welcomed!

Thanks!


Last edited by magazining; 14th October 2011 at 06:26 AM.
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Old 15th October 2011, 09:23 AM   #2
gudrunsmith
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Default

Well, what do you think is in for them, and why they should do business with you?

Ask yourself this question and see what you bring to the table. Having a magazine is not hart today thanks to the computer world, but you must have clients without them you have no real business.

You must brand it! People don't care that you have a magazine because they only care how it can benefits them and what is in for them. Find the answer and you will find clients

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Old 16th October 2011, 05:58 PM   #3
DawnaKinnunen
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Have you tried joining groups/forums on Linkedin? It's International and joining targeted groups, getting involved in discussions allows people to get to "know" you a bit - it does take consistent time to participate in the groups but has proven successful for me.

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Old 17th October 2011, 01:28 PM   #4
magazining
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Default

Quote:
Originally Posted by gudrunsmith View Post
Well, what do you think is in for them, and why they should do business with you?
Well, my friends say I'm such a great guy
Now a bit more seriously, they want clients, I have readers, plenty of them, and my rates are way cheaper than printed media.

Quote:
Originally Posted by gudrunsmith View Post
Having a magazine is not hart today thanks to the computer world, but you must have clients without them you have no real business.
True, it is not as hard as to have a printed one but it is also not a walk in the park. It is a full time job and you need time, people and to be knowledgeable. Being online means that you are avoiding printing and distribution costs but you still need a designer, editors, content writers and all the tools that these people need.

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Originally Posted by gudrunsmith View Post
You must brand it!
True indeed! But ideas and plans are not really the problem, implementation is.

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Old 17th October 2011, 06:47 PM   #5
FixCourse
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Default A few more suggestions

LinkedIn Groups above was a good example.

I've also had success with finding people through Twitter. Just tell the large Company's official Twitter account what you're doing and who you're looking for, and they'll help connect you with the appropriate person.

You can also try going through something like BuySellAds. It will get your information out there for people looking to advertise.

Also, consider if your product makes sense? Maybe businesses are looking for online magazines with more frequency, etc.?

Hope that helps!

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Old 18th October 2011, 07:22 AM   #6
numeric
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Quote:
Originally Posted by FixCourse View Post
LinkedIn Groups above was a good example.

I've also had success with finding people through Twitter. Just tell the large Company's official Twitter account what you're doing and who you're looking for, and they'll help connect you with the appropriate person.

You can also try going through something like BuySellAds. It will get your information out there for people looking to advertise.

Also, consider if your product makes sense? Maybe businesses are looking for online magazines with more frequency, etc.?

Hope that helps!
I agree with LinkedIn as a good source. This is like Facebook but for professional people. A lot of corporations have linkedIn accounts.

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