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Old 18th July 2013, 10:16 PM   #1

Join Date: Jul 2013
Posts: 2
Default Estimating Sales Forecast/start Up Business

I'm developing a business plan for a resale/new clothing store. A big concern and mystery is how to forecast sales. I've got a unit based forecast broken down by category for what would be a usable square footage of about 1500ft. First year sales come in at 205k. That number seems reasonable (conservative) based on talking to other owners/ census data/ similar store performances etc.

I've read about breaking down census data to what would be your market share and making projections based on that... another guessing game I'm not sure how to approach.

I realize I'm working towards an best guess or multiple scenario guess projection, I'm hoping to get further insight on how to get there.

Is anyone willing to share their sales per sq/ft?

Again my scenario is an independent resale/new womens/mens clothing store (market 16-34 yr) Located in a mixed strip/cluster mall with about 130k people within 20 mile radius. Average household income of about 70k.

Thanks in advance for any input.

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