Originally Posted by gkpass
I enjoyed the article and wanted to add my own two cents to writing good copy. The best advice I've gotten is to make a list of 100 subjects for my product and choose the best one for my headline. Then, using the help of friends and family, choose ten more of the best and use those as subheadlines. I've found that using this technique helps create believable copy and makes the job of writing it so easy. Each time I do this, the copy seems to write itself.
To Our Success!
I try this same technique myself... I'm not sure if the copy writes itself but it helps you explore all possible connections to your product... this helps make it unique, like a new approach no one else has thought about yet - in copy, that is key