How you approach your business’ suppliers should be a strategic plan in every business – whether selling products or services, all businesses are dependent on their suppliers. However, many business owners get this relationship backwards. To them, they are in a dominant position because they are the ones who write out the orders and checks; therefore, they can exploit this relationship by making unreasonable demands and even going as far as seeking personal perks.
It’s important you get something right – the relationship you have with your suppliers SHOULD be good if you want a reliable supply of products or services. When you find good suppliers, treat them like gold. Work hard at creating a mutually understanding and respectful relationship, just as you would with your customers.
Your suppliers do not only provide you with the services and goods you require to run a successful business, they are also critical sources of information, trade credit and advice. Be loyal to your best suppliers and you will be amazed at how your business’ growth and good health will accelerate. Here are a few ideas on how you can be a valued customer and someone every supplier wants to deal with.
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