Idea: Use Pinterest boards
How: Tell stories about specific perfumes like Guerlain, Chanel, etc. Educate board browsers about original sources of scents like specific plants lavender, gardenia and so forth. Use the beauty and colors of the plants to tie perfume to organic theme and luxury and beauty. Build collection boards of floral perfumes, clean scent perfumes, musky perfumes, etc. You can even have boards on perfumes that those with scent allergies should avoid. You can start with the older perfumes and move chronologically forward.
Why It Could Work: Pinterest has a sort of permanence and invites browsing. Perfume lingers in the air. You catch a whiff and you follow it. Use the visual aspects of Pinterest to attract. At this point, you need brand awareness and visitor engagement.
Cross Advertising: Post new Pinterest boards or comments on your Facebook page and launch tweets, too.
Why Pinterest: It's a great way to find your target customer without a huge ad expenditure. Plus, you can get customer feedback that can help you make improvements or new content.
Rambled a bit there. Hope the above helps. Good luck!