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Old 13th July 2011, 08:23 AM   #21
FireUps
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Quote:
Originally Posted by oberhand View Post
How can local businesses, that is businesses in Pheonix Arizona for example) benefit from a SEM campaign? What can really be delivered to them on a small budget? What services can be pitched and measured. A PPC campaing based on local search keywords? Would that even be profitable for a SEM/SEO consultant to consider?

Thanks for any help
Bruce
What is a small budget? I would ask what your goals are overall. A good marketer can turn a small budget into a good budget quickly by producing results.

Your success is governed by:
  1. the quality of your website and your ability to measure response
  2. Your click through rate of your ads
  3. the quality score associated to your keywords
  4. Your ROI target
You are rewarded when you make google the most money and when you are able to maintain your profit margins. Budget is more a factor of saturation when it comes to the over all success of a campaign.

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Old 25th August 2011, 12:30 PM   #22
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Quote:
Originally Posted by Old Welsh Guy View Post
phoenix arizona web design 32,600
phoenix web site design 2,270
phoenix web design 1,134
phoenix web hosting 1,008
web cast worldwide phoenix radio 960
web design phoenix 870
phoenix web page design 686
phoenixarizonawebdesign 672
web marketing firm phoenix 628
phoenix arizona web site design 606


Does that help at all.
Hi Old Welsh Guy, I see very different numbers in Google's free research tool. Would you mind sharing where you are getting these numbers and why you prefer your source better than Google if you do? thanks!

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Old 12th September 2011, 12:17 AM   #23
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Marketing with a very low budget is a challenge but not impossible. There are a lot of free local directories that you can get into, also Google Places used properly is a great way to get your business noticed.

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Old 15th September 2011, 10:18 AM   #24
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I thought local marketing would be easier but it looks like many large companies are working hard to be ranked. Two such companies in the service industry are ServiceMagic and Yellowpages. They keep coming up on the top for many services we offer. It also looks like Google is making it harder as they are adding information on their top paid listings pushing the organic search terms down on the page. The position may be the same but in pixels it is much further down.

The key here is to be diligently and continue to use SEO techniques to rank your top keyword terms.

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Old 16th September 2011, 07:46 PM   #25
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See this free ebook from Google, explains how 70% of people search for reviews online before they buy http://www.zeromomentoftruth.com/

There is a great video from a local business owner on there, a cupcake store that would have failed if it weren't for online marketing. Even in a small town just hoping for foot traffic and word of mouth is very risky. Often small businesses need to step up and learn some stuff themselves as there is a definite period where they cannot afford consultants.

Online marketing though is a skill applicable to any future business or job you might have so there is no reason not to at least learn the basics.

Definitely fix up Google Places, it's a hot source of leads. http://www.enchantcrm.com/google-places-optimization/

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Old 19th September 2011, 09:42 AM   #26
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Quote:
Originally Posted by caseyturton View Post
Why would it not be profitable for the consultant? Most of this country's economy is driven by Mom-and-Pop shops and not everyone can have Nike as an account.

You learn what to offer your customers by speaking with them and finding out what their needs are..where is the pain for them? How can you find them revenue growth?

You hone your offering by first doing it for your own services. If I lived in Phoenix and wanted to find you as a Phoenix SEM company, could I search and find you?

That's the place to start.
YES! 99.7% of our economy depends on small businesses. I believe that the mindset of business owners has to be reset when thinking more of competition and large accounts. Start small and reach out to people who really need your services and develop relationships with them to improve existing services or products, while creating new ones.

Growing a business does not happen overnight but with the internet, it can definitely grow faster with more ease.

Best of luck to you!

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Old 20th September 2011, 08:21 PM   #27
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One of the benefits of local marketing is that generally you don't need to work as hard at the SEO as the big guys do to get noticed.

With a lot of smaller local businesses a well designed website with good onpage SEO that is linked to Google Places will bring good results.

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Old 14th October 2011, 04:29 AM   #28
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There are a lot of free local directories that you can get into, also Google Places used properly is a great way to get your business noticed.

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Old 14th October 2011, 10:48 AM   #29
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Default Put your business in as many places as possible on the web

Search engines like it and give your website higher positioning in search results when they see your website listed on high ranking sites (sites that are much more popular than yours and get lots of traffic).

So, put your website on sites that will list your business and website for free:

Yelp, Google Places, Facebook (business page), citysearch, local directories... basically, the more the merrier.

Do remember to add plenty of keywords in your listing on those sites (titles, descriptions, tags, about, etc.) that are relevant to your business. Think first about what search terms a person would use to find a business like yours online and focus on those specific words as much as possible when adding your businesses details.

I hope that helps!
Kevin Haynes

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Old 15th October 2011, 08:17 AM   #30
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Use SEO technique to get local traffic to the site. Today every business must also be online. People using Google to search for businesses and when you have a good and professional looking website and deliver what you promise your business really can become very big and powerful.

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