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Old 22nd June 2009, 11:19 AM   #1
Sporkman
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Post Saving Face Online

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Saving Face Online

In the age of Twitter and Facebook, negative comments can travel fast. How to watch the Web and fight back

...

With the growing popularity of blogs, social networks, and customer review sites, the job of managing a company's online reputation is becoming ever more complex. And it's not only strangers who pose a threat. With the viral nature of social media, it's now possible for an unhappy customer or a disgruntled former employee to reach thousands of people with the click of a mouse. Clint Page, CEO of Dotster, a 100-employee, $50 million Internet service provider in Vancouver, Wash., says his company regularly patrols the Web looking for negative comments. "A comment left unchallenged becomes perception, and perception becomes reality," he says.

You don't have to handle all this yourself. There are plenty of services that can help you monitor, and if necessary rehabilitate, your business' reputation online...
http://www.businessweek.com/magazine...gn_id=rss_tech

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Old 13th July 2009, 08:28 PM   #2
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Trouble is many adults act as little selfish children, if they don't like your business online, they will find every way to destroy you, just for fun. No other reason.
In the real world , these same adults would punish their own kids for acting this way !!...they'd be ashamed of them in public, yet they act worst then kids just to flame other.........and I am talking 30 - 40 -50 - 60 year olds....sad be true !!

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Old 14th July 2009, 09:49 AM   #3
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This is so true. People often get very heated in online discussions, and are downright rude and inappropriate at other times. What baffles me, is that the majority of people who get aggressive online would not act out in the same way in a public setting. Put a monitor and keyboard in front of people, and they consider themselves "special."

It's always important to watch what you are saying when you're in an online community, and if in a discussion you make an error, to fess up to it and learn from your mistakes.

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Old 20th July 2009, 02:55 PM   #4
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It's the perceived anonymity - people who wouldn't act out in public somehow think they can get away with more online. The irony is, internet outbursts can be as public- if not more so. If you're a big enough nuisance, you can even get blacklisted by an entire site.

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Old 21st July 2009, 12:26 PM   #5
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I loved this quote from a comment on a blog I regularly read:
in response to the topic of commenting on blogs, the reader wrote, "In some ways it’s more public than speaking. Words are forgotten. Google is forever."

Funny how people often seem to forget this.

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Old 21st July 2009, 01:24 PM   #6
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This is a very good reminder. I'd like to think that we do a great job and who would ever write anything bad about us? But if nothing else, there is also our competitors...I was unaware that there are services out there that help with this kind of stuff, but I guess the bigger our company gets, the bigger of a problem this could pose.

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Old 11th August 2009, 07:22 PM   #7
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I think one way to deal with this, if you're actually in the wrong, is to diffuse the situation by admitting your company made a mistake, apologize, and make it public. The worst thing you can do is to not respond - that can enrage people.

If there are people out to smear you for no reason, you could consider hiring a lawyer, or a professional to help w/ refuting, or silencing the issue.

Here's a great example of what one person can do to a big company that's not willing to make amends:

http://www.youtube.com/watch?v=5YGc4zOqozo

BTW - why couldn't a company come right back with their own refuted social media video? LOL that would be interesting.

-Dom

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