Many small business owners think of social media as panacea for all marketing and sales ills. They believe, often wrongly, that by jumping on the bandwagon of social media they will be able to improve their sales by 25% overnight. They are fooled by misconceptions promoted by the so called social media experts. I regularly get 4-5 emails every week from these experts offering me to help promote my blog and land it on the first page of Google Search for a charge!
While there is truth to the fact that every small business needs to have Internet and social media marketing strategy you have to first understand what it can and cannot do for your business and set the right expectations before jumping in. We do believe that there are selected social media tools that small businesses must use. It’s how you use it that really makes a difference. That is why I talked about social media best practices for small business owners in earlier post. In this post let’s turn the table and discuss the traps you need to watch out for when using social media for marketing purpose.
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