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Old 13th October 2009, 06:29 PM   #11

Join Date: Oct 2009
Posts: 5

You shouldn't spend your valuable marketing dollars exhibiting at a trade show unless you have a plan to succeed (and end up with a positive ROI).
A professional trade show display is usually part of that plan. That said, I read about a company that made their trade show booth out of FedEX boxes taped together (because FedEX lost their real display) and they were the hit of the show. So there are other ways, but usually people spend the money on a professional display. Impressions matter.
However, the most important thing is to stand out and get your message across, and have that plan for success. As the old saying goes, there is more than one way to skin a cat. (don't take me literally!)

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Old 24th November 2009, 03:23 AM   #12

Join Date: May 2009
Posts: 8

As some have pointed out, spending on outlandish displays is probably not the best way to get ROI. You don't need to spend $5000 on a booth to look sharp and professional. Just like anything else you buy, look for the trade booth specials and package deals. About $1000 is all you need to outfit a booth with a professional backdrop, bright lights and promotional banners.

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Old 24th November 2009, 08:51 PM   #13

Join Date: Nov 2009
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Well, you don't want spend big $ on expensive trade show displays, which only creates a lot of trouble on your ROI. Try to google some budget pull up banner stands, which are not too expensive. The best deal would be $150-200 each, with replaceable graphics, to be recycled for next conference.

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Old 20th February 2010, 06:29 AM   #14
Justin Bregar

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Posts: 1

I attended a tradeshow for the first time last winter, Toy Fair. It is huge for the toy industry. What I found (and a friend who is a furniture manufacturer told me that he`s found the same thing) is that people these days go to trade shows to network, so see what`s around but not to buy. I had a few orders but what I learned at the trade show was more where my biggest markets are by who I talked to and who wanted information. I sell rock and mineral kits so we have many avenues we can go.

I wish I had spent more time finding sales reps before I went to the trade show because I think that would have helped to drive more people to the booth or at least people would have heard of us first. It is hard to make your first impression to the world at a busy trade show, especially now.

How much does it cost to have a trade show made?
i mean like the costs of E3 or consumer electronics
how much does it cost each year for them to have that event?

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Old 22nd February 2010, 05:09 PM   #15

Join Date: Feb 2010
Location: Salt Lake City, UT
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Your best solution would be to choose the shows you are attending and set those budgets in to place.... shows can be expensive and if you are new to it I would suggest speaking with me or someone who is familiar with them to help you understand all the costs associated.

The type of trade show booth you get should be depend on the industry and your competitors. Attend some of the shows your competitors are at and take photos of there booths.

Rentals are a great option, or purchasing a booth on a contract where you can spread the cost out over several shows helps to.

Feel free to ask me any questions. I am happy to help!


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Old 4th March 2010, 09:15 PM   #16
Matt Nixon

Join Date: Nov 2009
Posts: 9

I would highly recommend searching some more sites for low cost display options. The link below goes to my site and I carry a lot of very affordable display options that are still high quality. Also look for shows at hotels, schools, or other events that are not controlled by Freeman. They tend to be a lot more affordable and they include the flooring, table, and electrical for no additional costs.

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Old 16th July 2010, 02:54 PM   #17
TSD Consultant

Join Date: Jul 2010
Location: Harrisonburg, VA
Posts: 12

Originally Posted by BreatheEZ View Post
Hey All

We are starting a business and are in the final stages and are looking to do some tradshows. We are a company with a low budget, but we are also a company that doesnt cost most. Anyhow, I was wondering if any of you experts out there can give us some ideas on getting through a trade show without wiping out our bank account. I have looked around at different trade show display sites and all i can say is wow, kind of expensive. I have found some stands on ebay and found decent pricing printing around town. then we get to the cost of entering the actual trade show. Since there are people out there that have been around the corner I was wondering if you could give us any ideas on cutting costs for a trade show or even a marketing plan that you can still be marketed at a trade show without paying anything perhaps

Well thanks in advance for the replies
The question is a fair one. It’s tough to know what you’re buying when everything appears the same on the surface. The differences are in quality, manufacturing processes, and location of manufacturing. When deciding on a pop-up display, you’ll want to consider several things. Ask yourself the following questions:

How often will I be using the display?
If the answer is “frequently,” then the next questions should also be considered. If the answer is “once a year”, then a cheap display may be a better investment for you.

Do I want a display that was made in China?
There are pop-up displays that are completely manufactured in the United States. If buying US, your purchase would be a contribution to the economy. Manufacturing processes are better quality, and a Lifetime Manufacturer’s Warranties are generally standard. So if anything ever breaks, you’re covered.

Do I want fabric panels that are fire-retardant?
Nearly all trade shows require fabrics to meet a fire retardant criteria. Fabric made in China often does not meet this code.

Do I want a strong, durable shipping case that will last?
Look for cases that have strong latches that do not loosen, that are rotationally molded for even thickness, manufactured in the US, and backed by a lifetime warranty.

What is included in the price?
Make sure you’re comparing apples to apples. Look for companies that offer the complete system with lights, and a fabric wrap for the case to use it as a podium. A frame that is self locking means there are no clips to connect to keep it from falling over (this may sound arbitrary, but it saves a LOT of time and there are less parts that could break).

How much quality am I willing to sacrifice?
Bottom line about displays made in China (lower priced displays): poor quality. Parts loosen, break, fabric frays, and cases aren’t strong. Without a good warranty your investment is weakened.

How much do I value experience and integrity in customer service?
Find a company that's been in the industry for a long time. Experienced companies fulfill orders quickly, maintain a high level of quality control, and take care of their clients.

It is important to make sure you know what you're buying beforehand, and then ask for the best product and the fairest price.

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Old 16th September 2010, 07:38 AM   #18

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The more prepared you are, the smoother everything will go. At least it should go smooth. Make sure you have a list of all the materials you want to hand out at the show, and make sure everything has your name on it.

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Old 25th September 2010, 08:13 PM   #19

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Posts: 31

I wouldnt reccomend doing this on the cheap. You can get used exhibits on ebay.com but you are going to get just that...a used looking exhibit. This is how you are selling yourself to custoemrs that know nothing about you.

You gotta go with a reputable but fair priced company.

I can understand a tight budget but I would stretch it as far as it goes to make a professsional design that will draw customers.

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Old 4th October 2010, 03:48 AM   #20
Cathy Duncan
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Cohre: Agreed with your post as am also of the same opinion!

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