Originally Posted by BreatheEZ
We are starting a business and are in the final stages and are looking to do some tradshows. We are a company with a low budget, but we are also a company that doesnt cost most. Anyhow, I was wondering if any of you experts out there can give us some ideas on getting through a trade show without wiping out our bank account. I have looked around at different trade show display sites and all i can say is wow, kind of expensive. I have found some stands on ebay and found decent pricing printing around town. then we get to the cost of entering the actual trade show. Since there are people out there that have been around the corner I was wondering if you could give us any ideas on cutting costs for a trade show or even a marketing plan that you can still be marketed at a trade show without paying anything perhaps
Well thanks in advance for the replies
The question is a fair one. It’s tough to know what you’re buying when everything appears the same on the surface. The differences are in quality, manufacturing processes, and location of manufacturing. When deciding on a pop-up display, you’ll want to consider several things. Ask yourself the following questions:
How often will I be using the display?
If the answer is “frequently,” then the next questions should also be considered. If the answer is “once a year”, then a cheap display may be a better investment for you.
Do I want a display that was made in China?
There are pop-up displays that are completely manufactured in the United States. If buying US, your purchase would be a contribution to the economy. Manufacturing processes are better quality, and a Lifetime Manufacturer’s Warranties are generally standard. So if anything ever breaks, you’re covered.
Do I want fabric panels that are fire-retardant?
Nearly all trade shows require fabrics to meet a fire retardant criteria. Fabric made in China often does not meet this code.
Do I want a strong, durable shipping case that will last?
Look for cases that have strong latches that do not loosen, that are rotationally molded for even thickness, manufactured in the US, and backed by a lifetime warranty.
What is included in the price?
Make sure you’re comparing apples to apples. Look for companies that offer the complete system with lights, and a fabric wrap for the case to use it as a podium. A frame that is self locking means there are no clips to connect to keep it from falling over (this may sound arbitrary, but it saves a LOT of time and there are less parts that could break).
How much quality am I willing to sacrifice?
Bottom line about displays made in China (lower priced displays): poor quality. Parts loosen, break, fabric frays, and cases aren’t strong. Without a good warranty your investment is weakened.
How much do I value experience and integrity in customer service?
Find a company that's been in the industry for a long time. Experienced companies fulfill orders quickly, maintain a high level of quality control, and take care of their clients.
It is important to make sure you know what you're buying beforehand, and then ask for the best product and the fairest price.