Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > Trade Shows, Conferences & Expos
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 26th November 2018, 06:18 PM   #1
VIP Contributor

Join Date: May 2010
Location: Detroit, MI
Posts: 1,397
Default How To Assess Whether Your Marketing Events Are Paying Off

When you are running your marketing events you need to have a means of assessing your success. You need to be able to explain to managers and investors alike how you calculate the return on investment of these events. Here’s our guide to some of the essentials of evaluating your success and making sure that these marketing events are paying off.

A simple guide to calculating ROI in marketing

A fundamental way to assess if marketing is having an impact is to look at your sales growth. If after £1000 worth of market at an event you achieved £10,000 in the growth of sales, then this represents a 900% return on your investment. You take your sales growth, take away the cost of marketing and then divide the remaining amount by the marketing cost – and voila – you have your ROI percentage.

Read more - http://www.smallbizviewpoints.com/20...re-paying-off/

AngelBiz is offline   Reply With Quote
Register or log in to remove this ad.
Old 1st December 2018, 03:24 PM   #2

Join Date: Jan 2018
Posts: 66
Default Business cards

I always ask people I meet at shows for business cards then keep them in folder sorted by event.

I've been able to determine that way which events gave me the best bang for my buck.

Another tip is to always ask how someone has found you, which website or who referred them.

Reporting Accounts Free UK Company Information
Brass Kangaroo to publish professional content
highlandspring is offline   Reply With Quote


Similar Threads
Thread Thread Starter Forum Replies Last Post
The Complete Guide to ICO Marketing in 2018 LinneaWilson Small Business Trends Forum 0 5th July 2018 03:54 AM
marketing plan reduced to seven sentences SoKyBiz General Small Business Issues 7 22nd March 2016 04:02 AM
Flash Marketing – The Power Of One Day Events AngelBiz Trade Shows, Conferences & Expos 1 13th April 2015 12:07 AM
The many faces of mobile marketing JoshThomas General Online Marketing Information 1 13th July 2014 05:57 PM
8 Methods -To Dominate&Conquer Viral Marketing Jaime M. Viral Marketing 13 12th December 2013 01:25 PM

Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Trade Shows, Conferences & Expos RSS for this Category Only: Trade Shows, Conferences & Expos

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Used Values - Free Links
Blue Book

All times are GMT -5. The time now is 12:41 PM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy