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Old 3rd April 2011, 09:33 AM   #1
DustonMcGroarty
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Join Date: Apr 2011
Posts: 15
Default How We Built An Email List Of 186,897 LOYAL Subscribers

I help my Dad with the internet marketing for his web site
and I thought it would be very beneficial for everyone here
to see how easy it really is to build a HUGE email list.

The biggest problem most people have when building a list
is time. It doesn't happen overnight. My Dad's been building
his list for about ten years now.

But every one of his subscribers are loyal and anytime he
sends an email out... it gets open and read (including the
sales messages!)

Here's the simple blueprint (there's really no secret here):
1 - Create an awesome, gotta have it, really cool gift to give away.
This needs to be a no-brainer for people to give away their
email address.

2 - Create a squeeze page where people can opt-in to get your gift

3 - Start driving traffic to that squeeze page...I know, easier
said than done. Check out my signature below, I have a cheat
sheet detailing all the free ways we drive traffic to our page
and I also give away my squeeze page that got a 58% opt-in rate

4 - Use an autoresponder email-marketing service, we use Aweber,
and create a series of auto-responder messages that provide
valuable content to your subscriber. Sneak in a little sales message
too... should only be a line or two.

5 - Don't structure your email around what you're selling. It should
always be about content or something your giving away. Trust me,
the sales message will get read but you have to get them to open
the email first. If they know all you send are sales pitches... they'll
stop opening your emails.

That's it! I told you there are no secrets. The key is sticking to it and
not getting too anxious. Keep feeding them great content and they WILL
buy from you eventually. We have people on our list that it took 1,500 days
before they purchased from us. That's like five years! But we made the sale!

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Old 3rd April 2011, 10:58 PM   #2
lordspace
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Join Date: Dec 2005
Location: Bulgaria / Canada
Posts: 102

Default

Nice tips.
I really don't think that all of 186k people will open the email you or your dad sends them.
This is just not realistic. There are spam filters, full mailboxes, unmaintained email addresses etc.
This is, however, a pretty good number.
There must be more than 5-6 tips for building such huge list.

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Old 3rd April 2011, 11:07 PM   #3
DustonMcGroarty
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No, I didn't mean for it to sound like every one of those subscribers opens the emails and reads them but he does get a higher than average response.

And there are more tips but what I listed above are the big ones. What I want to get across to everyone is there is no secret sauce this stuff. It's hard work and it doesn't happen overnight. Be patient, stick to it and you'll see results.

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Old 4th April 2011, 12:51 PM   #4
lordspace
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yep. patience and being on the right track are the key.

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Old 3rd May 2011, 11:43 PM   #5
vlb2123
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The usual open percentage for any email campaign is 8-12%

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Old 6th May 2011, 11:17 AM   #6
Target
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I'd put the average open rate for an opted-in list higher, at around 20%. We have some clients who achieve 50%+, but these are exceptional. Incidentally, one of those clients has an email list of under 500, yet still receives a ROI of 1000%. As Duston has proven, it's all about the quality and value of the email content.

Mind you, with an open rate of 95%+, text message marketing has the potential to blow email out the water...

By the way, nice to have found you guys, and a hello from Scotland!

George

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Old 6th May 2011, 11:49 AM   #7
vlb2123
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Outside of opt-in lists, our customer service emails to our client base warrant about 80% open rate. Any bulk email campaign we have ever sent are usually 5-10%

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Old 6th May 2011, 11:53 AM   #8
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80% is extremely good. Is that for administrative emails to existing clients, or marketing emails? B2B or B2C?

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Old 6th May 2011, 01:46 PM   #9
vlb2123
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Existing client base.

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Old 6th May 2011, 06:52 PM   #10
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Are they administrative or marketing emails?

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