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Old 26th June 2015, 06:32 AM   #1
Tradegateway
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Default What Is The Importance Of URL Is SEO?

What is the importance of URL is SEO?

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Old 26th June 2015, 10:06 AM   #2
CreativeITResrc
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This is actually a really good question because it is so often overlooked. Also, once a URL is set you want to avoid changing later, perhaps for optimization.

If you do change your URL with a 301 redirect, you'll likely lose link value. So the best thing to do is decide on a correct approach early.

The first and probably the most important URL structure is to make it as user friendly as possible. Always put your viewer first and make sure typing in a URL or copy and pasting is a good experience. Doing this and many other things fall into place.

To extend the previous point readability is equally important. Google is really good at this. Almost any application they offer can be navigated to by https://www.google.com/[app name] or https://[app name].google.com. That's it! No string of parameters or long drawn out name. In many cases these might even be a redirect to the actual landing page.

Few examples:
No - http://www.mysite.com/?p=133&m=5
Yes - http://www.mysite.com/nice-url-no-params/ (keywords 'nice url')
Yes - http://www.mysite.com/nice-url-with-params/?m=1234 (keywords 'nice url')

Back to the readability, as a general rule keep the URL length below 2000 characters. Most search engines limit to 2048 and all browsers have address bar limits as well. IE, for example, limits its address bar to 2083. Truthfully though more than a few hundred without parameters is probably a little over the top.

Lastly, and this is my personal opinion, avoid categories if possible. Certainly most Content Management Systems create categories by default but my personal preference is to not have the categories in the URL. From the user perspective the category adds to the length of the URL and detracts from the user experiences.

Categories can create multiple links to single page and this can be bad from an SEO perspective. Use redirects or 'rel canonical' if possible.

For example this can be bad:
http://www.mysite.com/cat1/product1
http://www.mysite.com/cat2/product1

It's sort of hard to not write a book on this subject so here is a good read about the subject. It's a little old (2006) but definitely still very relevant.

https://moz.com/blog/11-best-practices-for-urls

And how about a brief video tip: http://www.webgnomes.org/blog/seo-url-optimization/.

SEO is becoming more and more about the user experience. Bottom line, think of the user and that will help you in more ways than one.

-- Jeff


Last edited by CreativeITResrc; 26th June 2015 at 01:01 PM.
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Old 23rd August 2015, 06:12 AM   #3
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Default Importance of URL in SEO

URL is very important in SEO. Google always likes a short URL.

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Old 23rd August 2015, 12:43 PM   #4
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Avoid Keyword Stuffing in the URL

If you use keywords more than once in the URL, search engines may tag your page for keyword stuffing (a form of search engine spam), which can hurt your rankings in the search engines, as well as appear spam-like to potential visitors. Keyword stuffing also makes your URL longer than it needs to be, which can have a negative effect on users and search engines alike.

Recommendation: Rewrite your URL to use your targeted keywords no more than once. See "Keyword Stuffing" on this page: http://moz.com/blog/should-i-change-my-urls-for-seo.


URL Uses Only Standard Characters

If you only use characters that are common in URLs, it makes it easier for more users to access and interpret your URL. Not all users have keyboards that can easily enter less common characters, or browsers that support the display of these characters, and some special characters can look spammy. Using only standard characters can also avoid potential problems with your search engine ranking.

Recommendation: Make sure your URL contains only these characters: letters, numbers, slash (/), comma (,), plus (+), exclamation point (!), period (.), and dash (-). Parameters using ampersand (&) and pound (#) are okay too.


Use Keywords in Your URL

Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links.

Recommendation: Use your targeted keywords in the URL string of the page. If you are targeting a multi-word phrase, use hyphens to separate individual words. Hyphens allow the search engines to read the URL as separate words. See http://moz.com/blog/11-best-practices-for-urls.


Use Static URLs

Using a static URL can improve your performance in search engine rankings. Moz's correlation research shows that URLs with dynamic parameters have dramatically worse performance in the rankings. Using dynamic parameters does not necessarily cause worse rankings, but there does appear to be a correlation, and they generally do lead to lower click-through rates. Dynamic URLs are also a common source of duplicate content.

Recommendation: Use mod rewrite or ISAPI rewrite to change your URL to be static (removing all instances of ?, =, etc.). See http://moz.com/blog/url-rewrites-and...es-it-all-work.


Minimize URL Length

Search engines often truncate the URL display at 75 characters and appear to pass less keyword value in longer URLs. We also recommend using fewer than three subfolders in your URL to make it easier for search engines to parse.

Recommendation: Rewrite your URL to be as short as possible, preferably shorter than 75 characters and three subfolders, while still being descriptive and using keywords appropriately. See http://moz.com/blog/11-best-practices-for-urls.

Lots of reading at additional links.

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Old 23rd August 2015, 11:29 PM   #5
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URL structure is important in SEO because it defines better navigation within the website and performs well in the web.

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Old 29th August 2015, 01:04 AM   #6
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Actually, URLs plays a most important role in keyword rankings. So, try to make it as SEO friendly static (keyword related) URL.

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Old 30th August 2015, 10:07 PM   #7
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URL structure is very important in SEO ,I think you can learn more from from the google webmaster guide : https://support.google.com/webmaster...=URL+structure

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Old 31st August 2015, 07:07 AM   #8
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Hi,
A URL is the most important in SEO. The SEO expert they are placing keywords in the URL is important for your website and highlighting your brand name in the URL is equally important.

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