Originally Posted by Annahathway
I have a saloon and want my website rank on local searches so let me know how can it be possible?
SEO is not a Complicated task and is possible to optimize a website with little external help. But before focusing your efforts on building backlinks, focus your efforts on developing your website's contents and website structure.
And as of backlinks, you can focus on writing blogs, and use Comment luv (*Wordpress plugin) to engage in blog commenting to get some really good quality backlinks and assured visits.
There are several content marketing strategies, including guest blogging, Article Marketing (but use it with caution), and more to increase the number of links to your website.
But most importantly for your niche/business (Saloon) it would be a great idea, to opt for Classified ads (most are free), local directories and other localized websites to attract potential customers and gain ranking.
Site structure, and contents play the most crucial part in SEO ranking and not Link building. Website can easily rank with 0 PR, almost nil backlink, but never without a perfect content..
In the long run, your backlinks or SEO ranking for that matters counts little as Google can only bring clients to your website, but making them reach you (engage) is entirely up to your website and content.
So first focus on preparing your website for your customers before trying to promote it.