How To Rank App In Google Play Store ?
Since Android apps are definitely not something to ignore (in fact, there are some good arguments about why you should start developing on Android first) here is a wrap-up of the tips to optimize a Google Play Store app details page and be found more often by potential users.
Search is Important (Duh!)
First, here is why optimizing your app details page for search is critical on the Google Play Store: search represents 80% of high quality organic downloads. I’ll admit that “high quality organic download” is a pretty vague criteria, but still.
The good news is, there are several things you can do so that more users find your app:
Putting your main keyword in your app title. According to Fiksu, this could dramatically improve your position (80-100 spots). They even recommend to put your app name on the app icon and use the app name for your keyword.
I have mixed feelings about that, because I believe it’s not such a good thing to have words on an app icon and because it poses a branding problem. I’d rather think of an app name that contains the main keyword.
Using your keywords 5 times in your app description. Unlike on the App Store where the app description is not searchable, on the Google Play Store you want to make sure to repeat with a good frequency your main keywords.