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Old 23rd July 2006, 11:17 PM   #1
Busy B
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Smile Are Postcards a Good Way To Promote Business?

Hello! I'm new here...

I just started my website/business and I'm thinking about sending postcards to promote it. Does anyone have any suggestions on this? We make handmade greeting cards and custom invitations and such. Anyone have any ideas on how to promote them?

Thanks in advance for any advice

Brandy

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Old 23rd July 2006, 11:27 PM   #2
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Welcome aboard Busy B

Take some time and read the following threads started by Superior Shine. He recently went through the process you are taking on and did an excellent job. I think the posts will be helpful and the postcard he ended up with is a great example of someone hitting the nail on the head. As they say a picture is worth a thousand words. Once you review those threads, definitely drop back here and let us know your starting point and we can assist you along the way hopefully.


http://www.smallbusinessbrief.com/fo...ead.php?t=4765
http://www.smallbusinessbrief.com/fo...ead.php?t=6272

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Old 23rd July 2006, 11:45 PM   #3
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Ok, thank you!

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Old 24th July 2006, 04:30 PM   #4
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The fact that these cards are all hand made and therefore a rather high end option for the customer, perhaps you could contact the local bakery that caters a lot of weddings and work out some sort of cross-promotion arrangement.
The bakery is good because of the birthday cakes as well.
same goes for small shops that sell items for baby showers. Your cards might be used for a special thank you for the ladies attending a baby shower or the invitation.

It seems that the custom nature of what you are doing lends itself to specialty shops rather than mass mailings of any kind.

Best of luck !

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Old 24th July 2006, 09:51 PM   #5
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Quote:
Originally Posted by Thx4yrtym
The fact that these cards are all hand made and therefore a rather high end option for the customer, perhaps you could contact the local bakery that caters a lot of weddings and work out some sort of cross-promotion arrangement.
The bakery is good because of the birthday cakes as well.
same goes for small shops that sell items for baby showers. Your cards might be used for a special thank you for the ladies attending a baby shower or the invitation.

It seems that the custom nature of what you are doing lends itself to specialty shops rather than mass mailings of any kind.

Best of luck !
I'll keep this in mind. Thank you for the advice

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Old 26th July 2006, 03:03 AM   #6
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Hi Busy B
Postcards are a great direct response medium. According to the 2005 Direct Marketing Association's Report, postcard response rates averaged 2.19%, which is slightly lower than direct mail; however, post cards generally cost less to develop and distribute.

Good luck,
Eve

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Old 26th July 2006, 05:29 PM   #7
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Ya don't have to worry about postcards getting opened!!!



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Old 29th July 2006, 10:46 AM   #8
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Thanks everyone. I'm going to print up a few postcards and try some out.

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Old 29th July 2006, 12:56 PM   #9
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I use post cards to my customer base every single month and find that it is an awesome way to insure loyalty and to get new business from my existing customers.

I had a digital photographer make some awesome imagery which I change up continually I have had some great responses from my customers saying that it is classy and appreciated that I send them these unique post cards consistently.

BeMore.....

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Old 31st July 2006, 04:44 PM   #10
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Default how many do you mail each month?

Hi BeMore,
I would be interested in knowing how much you spend on printing and postage each month for the postcards. Also, how many are on your mailing list?

I have sent out many mailings and have found it to be a good, reliable way of promoting the business. Loyal customers use them. But it is expensive for my small business.

I have about 1000 people on the snail mail list, and I'm trying to get them to switch over to email over time, to save on costs associated.

What do you consider a good return on your investment per mailing? and how do you measure it?
Thanks
Rachel

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