how many do you mail each month?
I would be interested in knowing how much you spend on printing and postage each month for the postcards. Also, how many are on your mailing list?
I have sent out many mailings and have found it to be a good, reliable way of promoting the business. Loyal customers use them. But it is expensive for my small business.
I have about 1000 people on the snail mail list, and I'm trying to get them to switch over to email over time, to save on costs associated.
What do you consider a good return on your investment per mailing? and how do you measure it?