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Old 8th July 2010, 10:25 AM   #1
DanWilliams
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Default Radiused Mailings

Just thought I'd share some success we're having. We're using client testimonials in a radiused mailing program. When we sign up a client who is willing to give a testimonial along with their picture we simply do a mailing to 50 or a 100 of the closest neighbors announcing their neighbors good fortune($$savings, etc) Naturally, we compensate the client for signing a release and we are then free to use the name,picture,testimonial in future advertising as well.

Direct mail is alive and well

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Old 5th August 2010, 09:07 PM   #2
chris5095
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Default How do you generate the 50 to 100 addresses

I want to do this type of advertising,I`m looking for a program that I can generate the addresses for the surrounding mailing addresses of my current customers so I don't have to type them all in individually.

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Old 6th August 2010, 01:04 AM   #3
hdm
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Good morning, Dan

Great to hear your encouraging post of your recent direct mail success.

Direct mail as a marketing tool is still one of the most useful, and one with some of the best conversions in the business. Even with new methods of communication, direct mail will still be a marketing powerhouse for the foreseeable future.

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Old 6th August 2010, 06:11 AM   #4
DanWilliams
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Here's the place we use

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Old 6th August 2010, 09:34 AM   #5
Logan
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Hi Dan, thank you for sharing that with us!

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