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Old 19th July 2006, 08:00 AM   #1
M1ntie
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Join Date: May 2006
Posts: 6
Default Direct Mail for my new venture - advice needed

Hi, I am shortly to launch 3 new web sites in the uk.

findgreatpubs
findgreatrestaurants
findgreatservices

The sites will provide busineses with a 3 or 4 page "mini web site" that they can easily edit themselves. They will be able to upload images and text onto a pre-formatted template that will automatically re-size the image to avoid formatting problems.

The sites are intended to cover the whole of the UK and navigation will be via Counties/districts eg Berkshire/Reading - or Berkshire/Windsor etc broadly organised on Local Authority areas.

As with all new start ups I need to get some content in each area and one
of my marketing strategies will be direct mail, using A5 double sided mailing cards, targeted at specific business catagories. I intend the mail out to cover all UK Counties and offer the first 5 "mini sites" in each Local Authority area absolutely free for 6 months. For people that miss the free sites I intend to make a compelling offer - say 29.95 for a year - less than 9p per day.

My questions are these -

If I can devise a well designed mailer that is well targeted at small businesses, what level of response rate should I expect?

Given that direct mail response rates can be very low and so subject to statistical quirks, what size of initial mailing would be needed to test the response?

Any thoughts or advice would be welcome.

Regards Rob

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Old 26th July 2006, 02:59 AM   #2
evej13
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Join Date: Jan 2006
Posts: 17
Default

Hi Rob,
The Direct Marketing Association (DMA) examined 19 direct marketing media and reported direct mail statistics in "The DMA 2005 Response Rate Report". In their summary of industry by media subsection, they report direct mail as the leading direct marketing medium. The overall average response was 2.77%.

DMA website: http://www.the-dma.org/research/

Good luck, and give me a shout if I can help.

Eve

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Old 4th January 2012, 06:00 AM   #3
samson smith
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Join Date: Jul 2011
Location: canada
Posts: 33
Default

Quote:
Originally Posted by evej13 View Post
Hi Rob,
The Direct Marketing Association (DMA) examined 19 direct marketing media and reported direct mail statistics in "The DMA 2005 Response Rate Report". In their summary of industry by media subsection, they report direct mail as the leading direct marketing medium. The overall average response was 2.77%.

DMA website: http://www.the-dma.org/research/

Good luck, and give me a shout if I can help.

Eve
Useful information about the direct mail.......thanks for sharing with us.

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Old 23rd March 2012, 01:14 PM   #4
printnstyle
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Join Date: Feb 2012
Posts: 70
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Hi Rob, how have things been panning out for you? I know this post is old, so I was wondering… Does anyone know the current average response rate for direct mail?

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