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Old 5th October 2011, 09:36 PM   #1
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Join Date: May 2010
Location: Detroit, MI
Posts: 1,370
Default How Can You Improve Sales By Teaming Up With Cool Businesses

Small business owners can improve their brands, while increasing sales by 10-20% by teaming up with the “cool” businesses! On August 31 Ford announced partnership with Zipcar by which Ford will sell cars to Zipcar at a discounted rate for them to use for their rental fleet. For those not in the know, Zipcar is a next generation car rental company with a very different business model. They typically rent their cars on a per-hour flat fee that includes fuel and insurance to mostly young customers, college students and such, who do not own a car. By associating with Zipcar, Ford will improve their brand image and get more sales from the younger generation. This is a brilliant move on Ford’s part to attract buyers at an early age who typically tend to stick with them for years to come. You can find similar tie-ups at many places in the business world.

Subway has been sponsoring events for American Heart Association for many years, which helps position them as healthy food advocate. Many Hollywood movie studios promote new movie releases by partnering with fast food restaurants such as McDonald’s and Burger King who give away movie themed toys with the kids’ meal. Many celebrities have lent their names to products in effort to promote them. George Foreman has sold millions of namesake grills by endorsing them on television and Internet.

As you can see “cool” association can bring number of benefits by “rubbing some of their coolness” to your business. In particular, the associations can bring following benefits:

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