A website is useful only if it can be accessed. No matter how aesthetically you have set the layout, how specific your content is, or how smooth your operations are, a user will not experience any of it if the site cannot be seen.
The Internet is for everyone and hence, your site should be too. Accessibility and availability are the two parameters that ensure this. Being the true gateway to UX, these aspects are taken care of in the designing stage itself. It doesnít matter if you perform web design ; your site should be open to all.
As a brand, you need to consider your audience from all walks and parts of the world. Every single person visiting the website should have their needs met, irrelevant of whether they are a part of your target group or not. The experience should always be seamless. So, what are accessibility and availability? And how does it affect your brand?
Read more - http://www.smallbizviewpoints.com/20...or-web-design/